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1853 to 1892—The Maiden Wordmark The company's first official logo was a wordmark logotype. It comprises a narrow rectangle with the owner's name—Levi Strauss in all-caps. The logo also contains the symbol - & and Co. At the extreme ends are the numbers—16 and 14. The symbol had a monochrome color scheme. 1892 to 1925—The Two-Horse Emblem
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The Evolution: An Emblem of Timeless Style The Classic Levi's Logo: A Mark of Quality The early versions of the Levi's logo featured the brand name "Levi Strauss & Co." in a distinctive font. Over the years, the logo underwent subtle refinements, emphasizing the brand's commitment to quality and enduring style.
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The Official Levi's Logo With most brands, though, having a product that people go crazy for isn't always enough. Companies also need a logo that can help these people identify that a great product is tied to that particular brand, which is something Levi's has done right.
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Classic American style and effortless cool. The authority in khaki pants. Bold and flexible styles. Authentic styles made to last. World's most buttery soft athleisure wear. Our Brands DE&I We foster a diverse and inclusive workplace. Learn More Leadership Our leaders are responsible for setting the company's overall direction. Learn More
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End Of Season Sale - Extra 50% off Sale. Auto-applied at Checkout. 20% off new Levi's® subscribers. There are no items in your bag. In 1853, Levi Strauss opened a dry goods company in San Francisco and Levi Strauss & Co. was born. Learn more about one of the world's largest global leaders in jeans.
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1892. The horse brand logo, introduced by Levi's in 1892 is still in use among some Levi's products today. The image featured a pair of Levi's jeans, being pulled apart by two men with horses, demonstrating the strength of the "original riveted" clothing. The ornate logo featured a number of elements, alongside the two horses moving.
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Company Snapshot. Founded In 1853, Levi Strauss opened a wholesale dry goods business in San Francisco that became known as Levi Strauss & Co. Seeing a need for work pants that could hold up under rougher conditions, he and Jacob Davis, a tailor, created the first jean. In 1873, they received a U.S. patent for "waist overalls" with metal rivets.
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The oldest version of Levi's® logo dates back to 1886 and featured two horses pulling apart the iconic batwing design, which is still seen today. Levi Strauss created this logo to represent his company's commitment to quality craftsmanship. In 1971, the well-known Orange Tab logo was introduced, featuring an orange tab with the words "Levi's.
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Levi Strauss & Co., also known as LS&CO or simply Levi's, is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business.
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Find out about the origins of Levi's' Red Tab, Two Horse, and Batwing logos in 'Behind the Logo', a recurring original video series from Highsnobiety.
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The Levi's® logo - known as the Batwing - turns 50 this year, a trademark symbol that continues to endure and distinguish the brand today. Devised in 1967 at time when the brand was refreshing its image, the classic red design shape with the inset "Levi's®" makes for a "youthful, yet timeless" feel, according to Levi Strauss.
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History Origin and formation (1853-1890s) The original Levi Strauss logo, 1892 German-Jewish immigrant Levi Strauss started his trading business at the 90 Sacramento Street address in San Francisco and then moved the location to 62 Sacramento Street. [12]
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A social media post claimed Levi's jeans' "two horse" logo was a racist symbol representing a slave's being killed. Dan Evon Published Feb 10, 2016 Claim: Levi's jeans' famous "two horse".
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1925 - 1929 In 1925, blue jeans were already in high demand, so the explanation in the form of a picture was superfluous. As a result, the entrepreneur changed the logo. There was a label that could be used to label any product. It had a name written in red letters on a light-colored background. 1929 - 1943
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Levi Strauss & Co. is an American clothing company headquartered in San Francisco, California, best known for its Levi's brand of denim jeans. The company was founded on May 1, 1853, by Levi Strauss and Jacob Davis.. The new logo featured the words "LEVI STRAUSS." The lettering was in red and outlined by black, then laid on a thin.
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Levi's has cornered the denim market since what feels like forever, and their iconic logo is recognized worldwide-for their 2-horse icon, red tag, batwing logo, and Arcuate Design stitching. But Levi's logo didn't always look like the one we know and love today. In fact, Levi's logo has gone through 8 redesigns over the years!